ECU Health announces executive leadership appointments

New roles represent organization’s continued evolution as rural health leader

GREENVILLE, NC — As part of its continued evolution to become the national model for rural academic health care, ECU Health today announced new leadership roles and responsibilities intended to further enhance the organization’s transformation as a rural health care leader.

Effective Feb. 5:

  • Brian Floyd, RN, MBA, will dedicate his efforts to his role as ECU Health’s chief operating officer (COO), providing strategic oversight of the health system enterprise and its day-to-day operations. He will have heightened focus on creating seamless interoperability within the health system and ensuring we are operating, performing and providing care as one team.

  • Jay Briley, MHA, FACHE, current president of ECU Health Community Hospitals, will transition to president at ECU Health Medical Center, reporting directly to Floyd as COO.

  • Van Smith, MBA, MSHA, current executive vice president of ECU Health Medical Center, will transition to president of ECU Health Community Hospitals, reporting directly to Floyd as COO.

Additionally, Tara Stroud, DNP, APRN, NNP-BC, NEA-BC, current senior administrator of Children’s Services at Maynard Children’s Hospital, will become vice president for Maynard Children’s Hospital, Women’s Service Lines and Community Health Programs upon Kim Crickmore’s retirement departure date of Feb. 26.

“These leaders’ unique expertise in driving operational and clinical excellence, financial stewardship and leading complex health care environments are at the forefront of these proposed – and ultimately enthusiastically embraced – leadership appointments,” said Dr. Michael Waldrum, CEO of ECU Health and dean of the Brody School of Medicine at East Carolina University. “I look forward to working closely with these leaders and remain focused on steering the enterprise toward our vision, including strengthening our academic mission, advancing our synergies as well continuing to build partnerships across the state.”


About ECU Health

ECU Health is a mission-driven, 1708-bed academic health care system serving more than 1.4 million people in 29 eastern North Carolina counties. The not-for-profit system is comprised of more than 14,000 team members, nine hospitals and a physician group that encompasses over 1,100 academic and community providers practicing in over 185 primary and specialty clinics located in more than 110 locations. The flagship ECU Health Medical Center, a Level I Trauma Center, and ECU Health Maynard Children’s Hospital serve as the primary teaching hospitals for the Brody School of Medicine at East Carolina University. ECU Health and the Brody School of Medicine share a combined academic mission to improve the health and well-being of eastern North Carolina through patient care, education and research. For more information, visit