GREENVILLE, NC (JULY 11, 2023) — Today, Uptown Greenville announced a major rebrand for the organization and will now be doing business as Downtown Greenville Partnership (DGP).  After two years of internal planning, the Board of Directors for Uptown Greenville announced today the new direction of the organization.

“The change of direction with the rebrand from Uptown to the Downtown Greenville Partnership was driven by a downtown stakeholder board that focuses on achieving tangible results.  Our stakeholder board understands that if Greenville is going to be competitive in recruiting new businesses to our City we have to have a vibrant downtown,” Jim Blount, Board Chairman, said when asked about the decision behind the rebrand.

“With this rebrand, we are looking to connect the Greenville community to our Downtown Merchants,” stated Kyle Parker, Executive Director. “…We want to hyperfocus on three key areas: the events that take place in the district, the continued beautification efforts, and the marketing of the downtown businesses,” continued Parker. 

DGP aims to help downtown businesses grow by bringing more community and non-community members to the Downtown District through marketing, event support, and revitalization.  Over the past five years, Downtown Greenville has seen over $260 million in completed and on-going projects; on top of the $500 million since last reported at the 2018 State of the District.  Among the additional investments are ECU’s Millennial Campus, the BUILD Grant project, and The Hilton Garden Inn.  The organization has also seen a significant increase in downtown event participation post-pandemic, as well as substantial increases in residential accommodations downtown.  Furthermore, the district has been happy to welcome over 20 new businesses in the last five years, fostering a more vibrant community for everyone.

About Downtown Greenville Partnership
The purpose of the Downtown Greenville Partnership is to ensure Downtown Greenville is an essential component of the greater Greenville area by supporting our stakeholders and downtown businesses through beautification, marketing, and events. 

DGP Executive Committee will include:
Chair: Jim Blount
Vice Chair: Travis Hixon
Treasurer: Sarah Weir
Secretary: Andrew Schmidt

Current Board of Directors:
Jonathan Taft, Troy Dreyfus, Mike Saad, Travis Hixon, Sarah Weir, Michael Cowin, Scott Senatore, Erik Kneubuehel, Andrew Schmidt, Ryan Griffin, Trent McGee, Kathy Howard, Will Bell, Gray Williams, Javier Limon, and Kristen Moss

Website: www.downtowngreenville.com
Instagram: @downtowngville
Facebook: Downtown Greenville Partnership
Email: info@remove-thisdowtowngreenville.com
Phone: (252) 561-8400

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Press/Media Contact:
Kyle Parker, Executive Director
kyle@remove-thisdowntowngreenville.com
(252) 561-8400