WE WILL: Lead, Impact, Market,
Connect, Embrace, Invest, Grow
A Strategic Plan for the
Greenville - Pitt County Chamber of Commerce 2008-2010 |
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To Boldly Lead
(PowerPoint presentation used at Jan. Power '08 Luncheon) |
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Mission
The Chamber’s Mission is to serve its members by strengthening the business environment; enhancing the quality of life; communicating the views of business and supporting constructive initiatives on major issues of public policy.

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Strategic Plan
In today's world of change, strategic plans often become
adaptive plans in that the needs of members and the
community change on a frequent, almost constant basis.
This plan is presented in response to the stated needs and
opinions of members of the Greenville-Pitt County Chamber of
Commerce. Its programs are such that, each year, specific
objectives can be adapted to precisely meet the needs of members
and to grow our community to be the best and strongest it can
be.
The version created by member input is that over the next
several years, the Greenville-Pitt County Chamber of Commerce
will provide bold and assertive leadership in business advocacy
and community growth to positively impact the future of
Greenville and Pitt County.

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Lead
Be a local, regional and state leader as an advocate for
business and the Greenville-Pitt County community.
Program Opportunities:
- Expand the Chamber's governmental affairs program.
- Provide appropriate staff support for governmental
affairs.
- Focus on pro business and significant community issues.
- Strengthen the Chamber's presence in government at all
levels.

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Impact
Impact education and workforce development in Pitt County.
Program Opportunities:
- Increase business involvement in K-12 education.
- Expand Partners in Education, OASIS and Work First
Opportunities.
- Aggressively support adequate facilities for K-12 and
higher education.
- Actively support economic development and job creation
initiatives.
- Take advantage of opportunities to strengthen workforce.
- Create new leaders for the future.

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| Market
Provide maximum value and impact to members in marketing
their businesses.
Program Opportunities:
- Increase specific marketing opportunities for members.
- Develop member-to-member marketing program.
- Utilize web-based technology for marketing opportunities.

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Connect
Connect members via multiple venues to provide significant
networking opportunities for members of all sizes and
categories.
Program Opportunities:
- Continuous improvement in large networking events.
- Networking opportunities for smaller and/or specialized
groups.
- Focused networking on specific issues or categories of
business.

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| Embrace Embrace diversity and promote
inclusiveness.
Program Opportunities:
- Minority Business Development.
- Community leadership on
issues of inclusiveness.
- Increase minority involvement in
Chamber.

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Invest Invest in and maximize use of
cutting-edge technology to enable growth and opportunities in
services for members.
Program Opportunities:
- Expansion of Web site.
- Enhanced communication techniques.
- State-of-the-art equipment.

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| Grow Strengthen the voice of business by
growing chamber membership.
Program Opportunities:
- Package membership to focus on affordability.
- Membership Drives.
- Retention Programs.

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